As a pet store owner, staying in tune with bird owners’ preferences can help you create a better shopping experience and increase customer loyalty. In 2025, bird enthusiasts are looking for products that enhance their pets’ health and happiness while also aligning with their personal values. Here are four essential insights into what bird owners want.
1. Health and Nutrition Focus: Bird owners are increasingly concerned about proper nutrition and overall health. Products that offer balanced nutrition, including species-specific food blends and natural treats, are highly appealing. Many owners seek out organic and preservative-free options, and there’s growing interest in supplements for feather health, digestive support, and immunity. Stocking a range of high-quality, health-focused items can attract health-conscious bird owners and set your store apart.
2. Demand for Enrichment and Engagement: Birds are intelligent, social animals that need mental and physical stimulation. Products that provide enrichment, such as interactive toys, foraging kits, and exercise stands, are a must-have. Owners are often looking for new and varied toys to keep their birds engaged. Offering a rotation of creative, safe toys and enrichment products helps bird owners keep their pets happy and active, encouraging repeat visits.
3. Eco-Friendly and Sustainable Options: Sustainability is a key factor in many pet owners' purchasing decisions, and bird owners are no exception. Items like biodegradable cage liners, sustainably-sourced bird treats, and toys made from natural materials are increasingly popular. Highlighting eco-friendly choices shows a commitment to the environment and resonates with the values of today’s conscientious consumers.
4. Products That Support Bonding: Bird owners often want products that help them connect with their pets. Hands-on items like training perches, comfortable travel carriers, and bird-safe sprays for misting can support the owner-pet bond. Providing a variety of high-quality bonding accessories can help bird parents feel more connected with their pets and position your store as a trusted resource for bird care.
By understanding these key trends, pet store owners can better cater to the unique needs of bird owners in 2025. Embracing these insights will help your store thrive and foster a loyal customer base of dedicated bird enthusiasts.
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